Academics warn of a “menopause gold rush” on social media, leaving women vulnerable to financial exploitation and misinformation. This rapid expansion of unregulated private companies and individuals is driven by profit, providing menopause information and support. Instead of discussing menopause treatment and management, the conversation has shifted to the commercialisation of menopause. This information overload, largely driven by social media, has led to a situation where some women are learning everything about menopause from platforms like Instagram.