The third-generation Apple Watch, Ultra 3, introduces several improvements such as a larger screen, extended battery life, and satellite messaging for use in remote areas. It’s designed to compete with adventure watches like Garmin’s Fenix 8 Pro, while also serving as a fully-equipped smartwatch for iPhone users. Despite its high price tag, starting at £749, it’s £50 cheaper than its predecessor. It is positioned above the £369+ Series 11 and £219 Watch SE 3 in Apple’s product lineup.